“The next time you catch yourself being average when you feel like quitting, realize you only have two good choices: Quit or be exceptional. “That’s the goal of any competitor: to create a Dip so long and so deep that the nascent competition can’t catch up.”
Book review of the dip by seth godin upgrade#
“Sales Dip: The Dip hits when you need to upgrade to a professional sales force and scale it up.”
A long slog that’s actually a shortcut, because it gets you where you want to go faster than any other path.” “The Dip is the long slow slog between starting and mastery. For good enough instead of best in the world. If you’re not going to put in the effort to be my best possible choice, why bother?”
They settle for less than they are capable of. Zipf’s law: Winners win big because the marketplace loves a winner. They just quit the right stuff at the right time.” “Sometimes we get discouraged and turn to inspirational writing, like stuff from Vince Lombardi: “Quitters never win and winners never quit.” Bad advice.